The flagship program
Marketing Cosmetics
Marketing Cosmetics is a three-month flagship marketing program by Dr Janine Do Cabo. Over three months you will master and implement marketing and the strategy behind it — through live sessions, bi-weekly Zoom coaching and dedicated video lessons, personally, step by step.
Watch the introduction to the program
How the program works
A personal, guided journey — not a self-study course you are left to finish alone.
Live opening session
We begin together — in person or live online — with a deep dive into marketing, brand marketing and sales, and everything around them.
Bi-weekly Zoom coaching
Every second week we meet for an hour to an hour and a half on Zoom, working through each section of the program step by step.
Video lessons per section
Every section comes with its own video lesson — newly recorded sessions and past Zoom recordings — so you can revisit the material anytime.
Three months, one journey
Over three months you move through the full program with personal guidance, building real marketing skill for your business.
Course content
Four sections, one complete strategy
Each section builds on the last, with practical assignments, case studies and feedback so you apply everything to your own business from the first session.
Branding and Identity
- •Understanding branding essentials
- •Creating a brand identity document
- •Developing brand voice and messaging
- •Applying the brand across all touchpoints
Website Development & Content Marketing
- •Fundamentals of websites
- •Content strategy for websites
- •Website functionality and analytics
- •Workshop and critique of your website plan
Social Media & Email Marketing
- •Social media overview and optimisation
- •Strategies for growing your social media presence
- •Email marketing basics and integration with social media
Marketing Strategies and Sales Funnels
- •Foundations of marketing strategies
- •Designing effective sales funnels and customer journeys
- •Analytics, data-driven decisions and final project presentations
What's included
Complete Marketing Audits
Social media, website, branding & marketing apparel, PPE & corporate wear, and brand identity audits.
Content Strategy
A content strategy that aligns with your business goals and engages your audience.
Content Calendar
Plan your content creation with a structured calendar and schedule.
Customer Journey Map
See the path your customers take from discovery to purchase.
Sales Funnel
Understand every stage of your sales process, from awareness to action.
Social Media Templates
Customisable templates that save time and keep your brand look cohesive.
Plus expert mentoring, one Canva Brilliance session and one WhatsApp for Business session.
This course is perfect for
- Business owners looking to grow their brand and sales
- Entrepreneurs starting a new business or product
- Marketing managers who want to upskill and implement practical strategies
- Freelancers or service providers building a professional online presence
- Anyone who wants a step-by-step guide to marketing, strategy and sales funnels
Level: Intermediate · Duration: 3 months · Blended in-person and online learning
Your mentor
Meet Dr Janine Do Cabo
The IN10TIONALIST™
Business strategist, executive advisor, author and John Maxwell-certified coach, Dr Janine Do Cabo works with entrepreneurs and CEOs to turn business strategy into sustainable growth.
As the creator of Marketing Cosmetics™, she combines marketing strategy, customer psychology, brand positioning and business development to help entrepreneurs attract the right customers, strengthen their market presence and turn visibility into measurable results.
Her experience advising leadership teams of R100M+ businesses brings a practical, executive-level perspective to marketing.
Her mission: Building people who build businesses that transform communities.
Ready to begin your three-month journey?
Places are limited so every learner gets personal attention. Register your interest and we will be in touch with the next starting date.
Enrol now